Remember the last time you woke up on a Saturday morning and had a big project to do? You thought to yourself, “Well, today’s the day. I’m going to install kitchen cabinets I bought online / fix that hole in the fence / help my mother-in-law move the china hutch into storage.”
And then you smiled and said, “I hope it’s as difficult as possible.”
If you don’t remember that, it’s because it didn’t happen. Who wants something to be as difficult as possible?
And yet that’s how most kitchen cabinet retailers set up the buying process online. It’s a giant obstacle course for your customer.
Let’s take a look at the kitchen cabinet installation hurdle. Because the more empathy you have for your customer, the more likely you are to get that sale.